Building a business and a name for yourself in the wellness industry has become all the rage these days. But to go beyond building a massive social media following, take this advice from seasoned experts and celebrity trainers about what it takes to build a consistent, lasting and reputable business:
3 Tips from Kyle Brown - Founder/CEO of FIT365 and Celebrity Fitness and Nutrition Coach
1. Meet your clients where they are - While most people stress out over acquiring new customers, they miss the mark by not valuing client retention. The best way to turn your clients into referring machines is by guiding them to becoming raving fans. So how do you turn your clients into raving fans? Is it by giving them the strictest program that they must give 100% compliance with zero margin of error? Not at all. That sets them up for failure. Instead, you listen to their needs, their limitations, and customize, then modify a plan that meets them where they are. You must serve your client with empathy and passion as if they were your best friend or relative. Truth is, for many entrepreneurs, your first client is your best friend or relative. Imagine if you treated everyone as a best friend or relative. If your customers felt like they were at home when working with you, do you think this would lead to referrals and a wildly successful business? So do I.
2. Focus, Focus, Focus - Like a dog chasing a squirrel on a sunny day, in many cases an entrepreneur’s biggest mistake is shiny object syndrome. They don’t stay the course. They start working on a project and quickly jump ship to the next one. Suddenly, they are involved in 100 projects and nothing is complete, let alone successful. The best way to solve that problem is to work in time chunks. Turn everything off for 45 minutes and hyper focus on the task at hand. Then give yourself a break to play or relax. Then get back onto that same task or another one that must be done to get your business operating at its prime capacity. And when a new opportunity comes your way, start by saying, “No thank you.” Wait until your passions are systematized and you have created the space in your life for other opportunities. This is a lesson nearly all successful entrepreneurs have learned the hard way, as we tend to jump to the next passion of the day.
3. One bite at a time - After the initial excitement wears off about your entrepreneurial dream, you need to sit down and actually implement. Grind it out. Turn your dream into a reality. Many fitness/wellness entrepreneurs don’t realize that the advice they give their clients about physical transformation applies to their business as well. They dream of building an empire and then when they get started they quickly get frustrated that clients aren’t waiting outside their door for them to turn on the open light. The truth is they need to approach their business the same way they approach eating an elephant… one bite at a time. Start with setting up your system to a point that it is something you can be proud of creating. It doesn’t have to be perfect, because it never will be, but it has to be something you can hang your hat on having created. If you look up at the mountain of work that needs to be done, everything that needs to be accomplished can easily overwhelm you. Yet if you take it one task at a time, you will be amazed looking back at your results.
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